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What to wear for an executive headshot (a photographer's actual checklist)

Navy suit or open collar? Tie or no tie? Cufflinks or not? A working photographer's checklist for executive headshots that actually look like leadership.

Joseph West··5 min read

The executive headshot is a specific kind of portrait. It's not a LinkedIn shot, not a creative-industry shot. It needs to communicate two things at once: competence and gravitas — without trying so hard at either that you lose the room.

After shooting hundreds of executive headshots at Studio Pod, here's what actually works.

The base layer: what fabric does on camera

Camera sensors lie about fabric. What looks rich and textured in person can look cheap on screen. What looks unremarkable in the mirror can look expensive in a photo.

Wools that photograph well:

  • Worsted wool (mid-weight, mid-priced) reads as expensive on camera because it holds clean lines.
  • Flannel (chunky, mid-weight) adds visible texture that reads as warm + thoughtful — good for portrait-style executive shots.

Wools that don't:

  • Linen blends wrinkle visibly even when freshly pressed. Skip for headshots.
  • Polyester suits catch highlights weirdly and read as cheap. Especially under any directional light.

If you can only afford one suit for executive headshots, get a mid-weight worsted wool in navy.

Navy or charcoal?

Navy photographs warmer and more approachable. Good for: founders, partners pitching to clients, executives who need to read as both authoritative AND likable.

Charcoal grey photographs cooler and more authoritative. Good for: deep finance, BigLaw partners, board-level shots, annual reports.

Black suits photograph as funeral attire on camera. Avoid for headshots — even formal headshots.

Shirt color

White shirts reflect a lot of light and can blow out under standard headshot lighting setups. The photographer compensates, but it costs the shot dynamic range that should be on your face.

Light blue shirts (pale blue, sky blue, French blue) photograph cleanest. They balance against most suit colors, complement most skin tones, and don't fight the lighting.

Patterns:

Solid wins almost every time. If you must pattern, choose subtle micro-checks that read as solid at thumbnail size. Bold patterns turn into visual noise once your photo is shown at 200×200 in a board deck.

Tie or no tie?

This is the modern executive question and the answer has shifted in the last five years.

Tie if:

  • You're a partner at a law firm with conservative branding
  • The headshot is for an annual report or 10-K
  • You're in deep finance (PE, IB, family-office wealth management)
  • Your industry's executive class wears ties to board meetings

No tie (open collar) if:

  • You're a founder or CEO in tech, consulting, or modern professional services
  • You want to read as "approachable executive" rather than "conservative executive"
  • Your industry has visibly moved away from ties (most have)

When in doubt: shoot both. A great photographer will give you a tie shot and an open-collar shot in the same session. AI headshot tools (including ours) let you pick both styles in one pack so you have the right photo for the right context.

Accessories

Watch: if it's visible in frame, it'll be scrutinized. A simple metal or leather strap reads professional. A flashy Rolex reads as trying too hard or — depending on your industry — as exactly right. Know your audience.

Cufflinks: only if you'd wear them to a board meeting. Otherwise they look performative.

Jewelry (for any gender): less is more on camera. One thoughtful piece (a wedding band, a thin chain, an heirloom watch) reads as confident. Three pieces start fighting your face for attention.

Grooming

The camera sees more than the mirror.

  • Get a haircut 3-5 days before the shoot. Fresh-haircut day looks too sharp. 5-7 days out is the sweet spot.
  • Skip the close shave the morning of. A clean 24-hour shave catches less light than a too-close shave that highlights every pore.
  • Trim eyebrows and nose hair. Yes, the photo will see them.
  • Hydrated skin photographs better than dry skin. Moisturize the night before.

For women executives the equivalent: matte foundation (cameras hate shine), neutral eye makeup (avoid heavy contouring on a portrait — it reads as caked at thumbnail size), groomed but not overstyled hair.

The 2026 executive wardrobe checklist

For your headshot session, bring:

  1. Mid-weight worsted wool navy suit (your default)
  2. Charcoal grey suit if you want a second formal option
  3. 2-3 shirts: white, French blue, pale grey
  4. One tie in a deep solid (burgundy, navy, charcoal)
  5. One pocket square in a complementary tone (optional)
  6. Simple watch + minimal jewelry

Have these pressed before the session. Photographers can fix a lot in post, but they can't fix a wrinkled lapel.

The AI shortcut

If you're using an AI headshot tool, the wardrobe choice happens during style selection — you pick the look, the AI delivers it. The same rules apply: navy or charcoal, mid-tone shirt, optional tie. AI Headshots delivers both versions (tie and open-collar) per session so you have the right shot for the right context.

If you want the executive headshot version without sourcing a tailor + photographer: AI Executive Headshots starts at $29.

The wardrobe rules are the same either way. The medium just changed.

About the author

Joseph West

Founder of AI Headshots and Studio Pod — the automated headshot studio in Houston, Texas. Photographer first, AI engineer second.